Glossier magazine ad (spec)

Client:

Glossier is a people-powered beauty brand, focusing on Millennial and Gen Z consumers.

It celebrates natural beauty, prioritises skincare, and promotes simple routines that help people look and feel their best.

Glossier engages with its followers in a way that feels personal and authentic.

Product development is heavily influenced by feedback from the brand’s online community, and it’s a pro at creating multipurpose products for busy, modern lives.

Challenge:

To create a magazine ad for a new lipstick that enhances natural lip colour.

The ad needed to drive traffic to the Glossier website to boost sales of the new product and reflect the company’s strong brand identity.

It needed to convey the product’s USPs to the brand’s young audience, who are confident about their natural look and value no-fuss makeup.

Solution:

To support Glossier’s community engagement, I crafted copy that captures the brand’s playful, personal, and oh-so-supportive vibe.

The headline reflects Glossier’s key message: embrace the real you. The copy highlights that this user-friendly, multipurpose product is skin-friendly and enhances your look.

Thanks to the talented Yasmine Keane for nailing Glossier’s skin first, makeup second, smile always philosophy with her clean, on-brand design.