Medichecks Content
Client:
Medichecks is a digital healthcare company that empowers people to take control of their health through home blood testing. Customers get personalised health insights and doctors’ advice on improving their wellness, often through diet and lifestyle changes
Challenge:
To create SEO content for the Medichecks Health Hub to boost organic traffic, attract quality leads, and build brand authority.
The content needed to deliver complex health information in a clear and accessible way so that readers felt informed and empowered to take charge of their wellness.
Solution:
It’s common to feel overwhelmed by the sheer volume of (sometimes conflicting) health information available to us.
I created clear articles that break down complex health topics, such as longevity and weight management, and give actionable advice to help people take charge of their wellness.
I optimised the content with relevant keywords and added links to related blogs and products to boost engagement and conversions.
This value-driven content was designed to build trust and keep Medichecks top of mind as the go-to service for health tests.
Sarah is an exceptional content writer and strategist.
She impressed me with her ability to grasp our tone of voice, challenge ideas thoughtfully, and deliver high-quality original articles.
Her experience and expertise shine through in everything she does, and her ability to balance creativity with a strong strategic approach is rare.
I’d highly recommend her to anyone looking for an experienced content professional.
Lizzie Lynch, Content Lead at Medichecks