Medichecks email marketing

Client:

Medichecks is a digital healthcare company that empowers people to take control of their health through home blood testing.

Customers get personalised health insights and doctors’ advice on improving their wellness, often through diet and lifestyle changes.

Challenge:

To create emails for all stages of the customer journey, including offers to drive sales and post-purchase messages to build trust and keep customers engaged.

Solution:

We all want to be the healthiest we can be. But we’re often left feeling in the dark about our health. For instance, we may be worried by niggling symptoms or unsure how to manage an existing condition.

I addressed these pain points, highlighting the benefits of blood testing to provide peace of mind and the power to make improvements.

The copy has a positive and supportive tone, reinforcing the message and reflecting the brand’s vision to be part of everyone’s journey to better health.