Allplants sales letter (spec)

Client:

Allplants delivers chef-made vegan meals that never sacrifice taste for convenience. It focuses on busy young professionals, who want to eat well on their own schedule.

Challenge:

To create a letter to increase sales through an introductory offer. The sales letter needed to appeal to everyone looking for high-quality, healthy meals, delivered to their door. And it needed to quickly engage the reader with strong benefits—vital with unsolicited mail!

Solution:

The copy explains Allplants’ offer and its benefits—enjoy delicious, healthy, hassle-free meals and get time back to do more of what you love.

As the reader may be unfamiliar with the brand, I focused on building trust and credibility.

I wrote the letter as a personal message from the company founder. I also included social proof from an independent review site and testimonials from satisfied customers with similar pain points to the target audience.

The primary call to action (order and get 20% off) is highlighted to catch quick-scanning eyes. I also used a softer secondary call to action (contact us) to drive engagement.

Design by Nikolay Hristov.